Project Overview

Project Overview

The Ruthless Riches project is driven by a profound commitment to the cannabis industry and its accompanying culture. We embark on a mission to celebrate, recognise and reward the various dimensions of the cannabis ecosystem. The culture of cannabis is not just about consumption, it is an intricate web of creators, growers, distributors, brands and consumers each playing a critical role in shaping its vibrant landscape.

Our initiative is dedicated to ensuring that every voice within the cannabis culture is not just acknowledged but cherished, forging a more connected, informed and flourishing community. We celebrate the growers who tend to the plants with dedication, the creators who craft original content, the distributors who connect the dots in the cannabis supply chain, the brands that drive innovation and the consumers whose preferences and reviews guide the industry. Our commitment to cannabis culture stands as the cornerstone of our project. By weaving together the collective spirit of these individuals, we aspire to take the cannabis culture to new heights of recognition and reward.