Problem Statement

There is a gap in the recognition & reward system

In the vibrant tapestry of the cannabis culture, there is an unspoken challenge, the under recognition and undervaluation of the contributions made by countless individuals. In a community that thrives on the dedication and passion of creators, growers, distributors, brands and consumers, there exists a notable gap in the recognition and reward system.

Creators, despite their valuable insights and unique perspectives, often find themselves labouring in obscurity. Growers, who nurture cannabis plants with meticulous care, often toil in the shadows.

Distributors, who work tiressely to supply and connect enthusiasts with quality products, can go unnoticed. Brands, which pioneer innovation and progress, deserve greater appreciation. Consumers whose experience and feedback steer the industry, should receive acknowledgement for their influence.

This whitepaper seeks to address this glaring issue by laying out an extensive framework for recognising and rewarding those who contribute to the cannabis culture. Ruthless Riches emerges as the answer to these challenges, promising not only to recognise these unsung heroes but to celebrate their vital roles within the cannabis community.